The Bare Bones Biz Podcast

Business to business. B2B. We hear that term…but what does it mean? Co-op marketing? Multi-level? Is it a risk to align your reputation with someone else’s? Will you get lost in the shuffle? What about affiliate marketing? Is there a good reason to promote someone else’s business? What about YOUR business? Mary Kay Morgan is an expert in B to B, especially internet based affiliate marketing. B2B can be a paint by numbers approach to more sales, more profits. Learn how…now!

Guest: Mary Kay Morgan is a relationship marketing specialist and founder of Conscious Affiliate Network, the only affiliate and joint venture network plus “how-to” resource devoted exclusively to business owners like you – service-minded and 100% committed to quality and integrity! C.A.N. is your one-stop-shop for growing a large tribe of raving fan followers, becoming the go-to leader of your area of expertise, and making a bigger, much bigger, impact in your area of expertise.

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Your own business can be a path to freedom! It can help you expand your financial freedom, lifestyle freedom. It can be a way to share your unique gifts, and expand peace and prosperity. OR…a business of your own can be HELL. Your own business can be like…being stuck on a hamster wheel…running running and never getting anywhere. BREATH! You can exit the hamster wheel. IF you are willing to ask the right questions. If you are open to inspiration and engaging new thought and action. I believe that. Guest Simon Sinek suggests that the first right question isn’t HOW? It’s WHY?

Guest: Simon Sinek is the author of Start with Why: How Great Leaders Inspire Everyone to Take Action. He created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential. The concept is so powerful that it is changing the way people think, act and communicate. From the Pentagon, to the United Nations, to Hollywood. Simon has been invited to talk about The Golden Circle across the United States and around the world. He advises a wide variety of leaders and organizations, including small businesses and entrepreneurs, corporations like Microsoft, non-profits, government and politicians.

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In business, sometimes it feels like you are surrounded by 5 year olds! Total chaos! Is business really just babysitting? Let’s learn how to handle the “kids” as we visit with Trish Saccomano, author of the Kindergarteners at Work book series. Yep, everything you need to learn about business can be learned in Kindergarten! Listen in. Bring a snack and your blankie.

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Ben Dattner, Ph.D. is the founder of Dattner Consulting.  Ben helps organizations become more successful by developing a better understanding of the impact of individual and group dynamics on their performance. Ben is an Adjunct Professor at New York University, where he teaches Organizational Development in the Industrial and Organizational Psychology MA Program in the Graduate School of Arts and Sciences.

We discuss…

• How individuals assign credit or blame to themselves.
• How our family experiences, gender and cultural influences shape our ways of thinking about credit and blame.
• How personality and personality types impact how individuals assign credit or blame to themselves and others.
• How to deal!  Can you take credit and blame out of the equation?
• Corporate cultures and how credit and blame is a key determinant of cultures, for better or for worse.
• Leadership- how leaders assign credit and blame.

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ISISARA BEY is Vice President of Programs & Education for Count Me In For Women’s Economic Independence, and “journey agent” for its signature Make Mine a Million $ Business competitions, 1-Day Business Intensives and conference workshops, domestically and internationally. She designed and leads the Count Me In Leadership Institute and supervises other CMI educational program initiatives including its webinar series and regional MeetUps for women entrepreneurs.

Prior to joining CMI in September 2007, she was Vice President of Corporate Affairs for Sony Music Entertainment, directing the company's corporate philanthropy, strategic non-profit, government and community relations and popular employee enhancement activities.

We'll Discuss…

• Isisara’s story…from Sony Music executive to fostering women’s economic independence at Count Me In, Inc.
• Tacking on a label? Or making a real difference? How to create real change.
• Where and how do you start…on the “inside?”
• Integrating personal, professional, community and family life.
• All of life’s a stage…bringing authenticity to your communications.

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Glenn Bill received his Real Estate license at the age of 19.  Using the same principles he leaned from his athletic background, he dominated listings and sales in one of the nation’s largest real estate firms.  At 23 years old, Glenn became a partner in a Real Estate franchise that had 16 agents and did just over $600,000 in revenues.  Recently, Glenn completed one of the largest mergers in a national franchise system and his company now totals in excess of over 350 sales peoples and revenues of over $18,000,000.

We’ll chat it up…

• The four key components of “Stretch Training.”
• Important questions to address when we are not achieving and executing the way we should.
• Why people do what they do.  (Can’t wait to hear his take on this!)
• Six fundamental human needs of people.
• Sales Tips Learned from his bff, Jeffrey Gitomer.  (Woohoooo!  Jeff is a nut…and has had a big impact on our good sales systems, too.)

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Marlene and I are hometown pals! Her sense of humor dissolves drama…and she has easy ways for you to strip it from your life – and business – too. She is the founder of The Stop Your Drama Methodology, an 8-part empowerment process to increase clarity and improve productivity and personal effectiveness. Marlene has a master’s degree in HR Development and is the creator of Leaders Developing Leaders Institute, an online membership for all levels of leadership.

Visit Marlene Here to learn how to stop your workplace drama.

We'll Discuss...

• What drama is…and why it happens.
• The “Stop Your Drama” Methodology and how drama keeps you from success.
• The three components present in any type of drama.
• What the Integrity Gap is.
• Releasing resistance and how do you know if you are in a state of resistance?
• Why is there always a certain amount of drama with any change?
• Creating a drama-free life and business!

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Carol and I are soul sisters! Carol helps businesses grow and make more money. She has helped her clients raise more than $1 billion in capital, complete hundreds of millions of dollars in M&A transactions, secure high-profile licensing and partnership deals…and more. Wow!

Carol is a rockin’ media guest, appearing on Fox News, MSNBC, Fox Business, WGN TV Chicago and more. She is also signed to LA-based t.v. production company Snackaholic who is currently developing a television show around Carol’s life as a business expert and personality. Carol’s Unsolicited Business Advice blog at CarolRoth.com was recently named as one of the Top 10 small business blogs online. The Entrepreneur Equation, Carol’s book on evaluating the realities, risks and rewards of business ownership, releases March 22nd!

We'll Discuss...

• Not all businesses are created equal! We’ll discover what’s the difference between a jobbie, a job-business and a bona-fide business.
• How to work on your business instead of just in it, even if you are a solo-entrepreneur.
• The Importance of Setting Goals…Setting BIG Goals.
• Valuing Your Time and Experience. (I love talking about how much to CHARGE!)
• What it takes to be a Professional and attract what you put out.
• Being "ABLE"- Viable, Remarkable, Scalable and Suitable.
• Simple business tweaks to create recurring revenue opportunities.

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JoAnn Gwynn is Principal of JMG Event Strategies, a boutique event planning firm in New York City. JoAnn is passionate about creating, producing and orchestrating extraordinary events for her clients. I met JoAnn through the Make Mine a Million organization.  She is a rockstar and creates events that get attention, get attended and grow businesses!

Her introduction to event production was as a producing associate on the off-Broadway play, "I Love You Because." Since that time, her experience includes, full and multi-day business competition and education events. Her clients: Senator Hilary Clinton, Gene Wilder, Juliette Binoche, Regis Philbin, Eric Bana and Rachel McAdams...and businesses of all shapes and sizes.

We'll Discuss...

• What would an event do for you?  How does it help you grow your business?
• What kind of an event would work for you?
• The 3 Main questions to answer when promoting an event.
• How to plan and deliver a rockin’ successful event.
• How to promote the event and get the right crowd – and publicity!
• How to leverage the event to more sales and more profits!
• The positive impact of a solid promotion plan to your bottom line.
• How to take advantage of free advertising.

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Casey owns several businesses and has employed hundreds of people over the past 20 years. That’s a lot of experience hiring and retaining employees. Casey has grown his service company to the largest in the city of Pittsburgh, PA boasting 4000 customers and 4 locations. The best part is that his companies work so well, they are now on “auto-pilot” and his great teams make sure everything gets done. His latest venture is focused on helping others do that, too!

Let’s chat it up about Hiring and Retaining Hundreds of Outstanding Employees. Isn’t it time you stop the revolving door and learn the secrets to developing Superstars so that you can achieve your dream of independence and financial freedom?  It’s rare to get rich without employees. (I am excited to learn from Casey!).

We'll Discuss...

• How to attract Superstar Employees. Where are there? How do you magnetize "right stuff" people?
• What's the # 1 power-packed interview question?  Casey claims it cuts through the crap to the truth...everytime.
• How to avoid two devastating (and common) hiring mistakes...the ones that can cost you thousands of dollars.
• Now that you’ve hired 'em, how to manage 'em? Casey’s tips for empowering your team.
• Can you get the really great ones to stay? Forever?

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