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I almost sunk our family business. I assumed I knew enough about business to run a dinky little plumbing company. After all, I had spent about $100,000 of my parents’ money on my college degree in Business Administration. In fact, I graduated at the top of my class. Still, I didn’t know how to balance a checkbook! I got involved in my husband’s company after his partner died unexpectedly. Boy, was I humbled! It seemed like lots of money was moving through the company, but at the end of the month there was never any money left. Thankfully, I found a mentor, a savvy plumbing contractor. Frank Blau wrote a column in Plumbing & Mechanical magazine. I wrote to him and asked for help. He took me under his wing and taught me how to keep score in business. He taught me how to read and use financial reports. He taught me how to make money. We turned our company around. We paid off our business loan. We doubled sales and tripled the amount of money we took out of the company. Very cool. My husband and I went middle-age crazy. We sold the company to our employees – a friendly coup d’état! – and bought a gentleman’s farm in the country. (Picture Green Acres.) At this point, I realized that I wanted to share what I’d learned. After all, if a smart, highly educated person like me didn’t know how to read a Balance Sheet, I figured business illiteracy must be rampant. I was right. My experiences since then have included teaching and consulting with hundreds of small businesses, primarily home service companies. I rarely find a student or a client who creates and reads financial statements on a regular basis, much less uses financial information to make management decisions. In fact, few know their assets from their liabilities! I teach the basics, the simple disciplines that can move great ideas into successful businesses. I’ve written four books on business basics: Where Did the Money Go?, How Much Should I Charge?, The Bare Bones Biz Plan and The Bare Bones Weekend Biz Plan. Check them out at ellenrohr.com. My consulting work led to a position as president of Benjamin Franklin Plumbing, a home-service plumbing franchise company. I learned a lot about what works to grow fast and profitably…and what doesn’t. Guess what! The basics never go out of style, no matter how big a company gets. Currently, I am an owner and founder of ZOOM DRAIN—a drain and sewer cleaning and repair franchise with locations across the US. I am a financial coach at HowardPartridge.com. I also work with ServiceTitan, the premier software for the trades, as a consultant and podcaster. I am here to help. Together, we can build extraordinary businesses and expand world peace. Follow me on Instagram @ellenrohr or visit my website at ellenrohr.com.
Episodes
Tuesday Feb 15, 2011
Tuesday Feb 15, 2011
JoAnn Gwynn is Principal of JMG Event Strategies, a boutique event planning firm in New York City. JoAnn is passionate about creating, producing and orchestrating extraordinary events for her clients. I met JoAnn through the Make Mine a Million organization. She is a rockstar and creates events that get attention, get attended and grow businesses!
Her introduction to event production was as a producing associate on the off-Broadway play, "I Love You Because." Since that time, her experience includes, full and multi-day business competition and education events. Her clients: Senator Hilary Clinton, Gene Wilder, Juliette Binoche, Regis Philbin, Eric Bana and Rachel McAdams...and businesses of all shapes and sizes.
We'll Discuss...
- What would an event do for you? How does it help you grow your business?
- What kind of an event would work for you?
- The 3 Main questions to answer when promoting an event.
- How to plan and deliver a rockin’ successful event.
- How to promote the event and get the right crowd – and publicity!
- How to leverage the event to more sales and more profits!
- The positive impact of a solid promotion plan to your bottom line.
- How to take advantage of free advertising.
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